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Important to Plan With Cycles |
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Corporate planning can be a bit irrational when it comes to business cycles. Most management plans show steady growth regardless of the cycle, even in cyclical businesses. Nobody seems to see the cycle at the time, but when we look back, the cycles always seem obvious. We all “knew” the market was overvalued in 1999. And when we look back in a few years, we will all “know” the market was undervalued in Q1 2009. It is vitally important to be cognizant of likely cyclical trends when developing business plans
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